Email marketing is one of the most effective ways for small and medium-sized businesses (SMBs) to reach their audience. It enables businesses to communicate important information, promotions, and updates about their products and services to their customers. When it comes to email marketing tools, Constant Contact, and GetResponse are two popular platforms that offer a variety of features for SMBs.
In this blog post, we will compare Constant Contact and GetResponse to help you decide which one is the better email marketing tool for SMBs. We will provide a factual, unbiased comparison and include numbers when possible.
Pricing
Pricing is one of the main factors that SMBs consider when choosing an email marketing tool. Constant Contact offers two pricing plans: Email and Email Plus. The Email plan starts at $20 per month, and the Email Plus plan starts at $45 per month. The pricing is based on the number of contacts you have on your list. Constant Contact offers a free trial for both plans.
GetResponse, on the other hand, offers four pricing plans: Basic, Plus, Professional, and Max. The Basic plan starts at $15 per month, and the Max plan starts at $165 per month. The pricing is based on the number of contacts you have on your list. GetResponse offers a 30-day free trial for all plans.
Overall, GetResponse offers more pricing options than Constant Contact, including a lower-priced Basic plan.
Features
Both Constant Contact and GetResponse offer a range of features for SMBs, including email templates, autoresponders, A/B testing, and landing pages. However, some features differ between the two platforms.
Constant Contact offers a more user-friendly platform with an easier drag and drop editor for creating emails. They also offer superior customer support in comparison to GetResponse. However, GetResponse offers a more comprehensive marketing platform, with features such as webinar hosting and e-commerce integration.
Deliverability
Deliverability is a critical factor to consider when sending out email campaigns to subscribers. Constant Contact has a 97% deliverability rate with a reputation of a trusted sender. GetResponse's deliverability rate is slightly lower, at 96%.
Overall, both platforms have impressive deliverability rates and a reputation of being trustworthy senders.
Integration
Integration is also an important aspect to consider when selecting an email marketing tool. Both Constant Contact and GetResponse integrate with the most popular website builders, including WordPress, Shopify, and Squarespace. They also integrate with popular software such as Salesforce, Slack, and Google Analytics.
GetResponse offers more integrations than Constant Contact, including social media platforms such as Facebook and Instagram.
Conclusion
Constant Contact and GetResponse are both feature-rich email marketing tools for SMBs. Constant Contact is better for businesses that prefer a user-friendly platform with superior customer support, while GetResponse is better for businesses that require a more comprehensive marketing platform with more integrations.
Ultimately, the decision between Constant Contact and GetResponse will come down to the specific needs of your business. To decide, you should consider your budget, features needed, deliverability, and integration needs.
References
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Constant Contact Pricing. (n.d.). Constant Contact Pricing.
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GetResponse Pricing. (n.d.). GetResponse Pricing.
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Kumar, S. (2021). Constant Contact vs. GetResponse 2021: Which is the Best Email Marketing Tool for You? [Blog Post]. www.solopreneursllc.com.
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Gibson, C. (2021). Constant Contact vs Getresponse [Blog Post]. www.websitebuilderexpert.com.